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Coke Canada Bottling Debuts First Volvo VNR Electric Trucks in its Iconic ‘Red Fleet’


Published Sep 20, 2023

Volvo Trucks North America President, Peter Voorhoeve, (left) joins Stephen du Toit, President and Chief Operating Officer of Coca-Cola Canada Bottling Limited (right), as the beverage manufacturer takes delivery of Volvo VNR Electric trucks during a special fifth birthday celebration for the company held September 19, 2023 at Coke Canada’s distribution centre in east Montreal. GNW

Montreal, Quebec, Sept. 20, 2023 (GLOBE NEWSWIRE) — In honour of its fifth birthday and importance of its Toward a Better Future Together environmental sustainability action plan, Volvo Trucks North America customer Coke Canada Bottling Limited (Coke Canada Bottling) unveiled its first Volvo VNR Electric trucks. The trucks are part of a six-truck pilot of electric vehicles to service their iconic ‘Red Fleet’ customer delivery routes throughout the Greater Montreal Area. Coke Canada Bottling was the first Canadian food and beverage manufacturer to announce the adoption of electric Class 8 trucks into its fleet.

As part of Coke Canada Bottling’s Toward a Better Future Together environmental sustainability action plan, the Volvo VNR Electric trucks are contributing to the company’s goal of reducing carbon emissions from direct sources and supplied energy by 46.2 percent by 2030. In addition to the deployment of the zero-tailpipe emission, Volvo VNR Electric trucks, Coke Canada Bottling is adopting other fuel efficiencies in their fleet through electrification of light-duty service vehicles and the use of alternative fuel sources.

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Coke Canada Bottling’s Volvo VNR electric trucks’ debut took place during a special fifth birthday celebration held at the company’s distribution centre in east Montreal, home to a fleet of 650 heavy-duty vehicles that service customers across the region. Celebrations included in-person driving experiences for employees. Other stakeholders were also on-hand at the event demonstrating their support of the initiative.

“Our global brand and this Canadian, family-owned business are well aligned on rapidly advancing environmental sustainability action plans,” said Peter Voorhoeve, President, Volvo Trucks North America. “We look forward to supporting Coke Canada Bottling as they test out feasibility through this pilot. The deployment of the first battery-electric Volvo VNR Electric trucks at their fifth birthday celebration demonstrates the importance of pursuing environmental sustainability goals, which benefit the community and employees at every level.”