Kilmer News: April, 2013

The Lululemon rival that grew rapidly with almost no advertising

  • April 18th, 2013

Source: Globe and Mail By: Susan Krashinsky – MARKETING REPORTER For the yogawear-meets-streetwear set, the stylized “A” logo of Lululemon’s stretchy, form-fitting apparel has been ubiquitous for years. But look closely and you may soon begin seeing another Canadian brand…